Proton berhad strength

Weaknesses The failure by Proton to find a foreign partner is a warning signal that it is no longer a competitive and economically viable entity with current market situation and questionable management decisions that causes Proton to lose money when other finds profits.

Lack of expertise 3.

Proton founder

Demographic factors PROTON targets customers aged 20 years and above, male and female, all races, family member of 3 to 5, working adults with average monthly income of RM2, and above. Idris bin Md. The video was viewed more than , times and shared by 1, people27 Eusoff, This media releases created customer awareness about the partnership and its year transformation plan. It is a Malaysia-based corporation, active in automobile design, manufacturing, distribution and sales. Perodua operates two 10 manufacturing plants in Malaysia, with a maximum annual capacity of , units. Other than that, the national industry is in decline, with Proton losing market leadership for the first time in wheras albeit to fellow national producer Perodua. Noor from Universiti Malaysia Perlis, in general, Malaysians have negative public perceptions about PROTON cars mainly because of its poor product quality compared to other competitive brands. As part of marketing communication strategy, PROTON is maximizing mobile applications and social media technology by utilizing smart phones, computers, and tablets. Malaysia market is saturated and slow. Product price will be kept lower than its competitors who offer similar range of product. The net profit was MYR4,

Besides, the strategic alliances and joint venture will also regarded as an opportunity where enable PROTON to create brand recognition and accumulate experiences in order to produce better works such as generate more innovative products.

If the target of service center is not achieved, then there is a risk of unsatisfied customers due not many service centers to serve them.

The top most favourable are Quality 4.

swot analysis

Proton's 9, employees will keep their jobs after Geely tie-up. Idris bin Md. Talks with Indian distributors are underway but no concrete arrangements have been made.

Proton marketing assignment

Sadly, the investment was not a good move because of the financial crisis. Proton is headquartered in Subang Jaya, Selangor, Malaysia. Proton's 9, employees will keep their jobs after Geely tie-up. Poor service quality - According to J. This is part of the strategy to enhance its relationship with customers. It reported massive financial losses of RM1. New market trends: MAI also reported that future automotive trends are electric vehicle, plug-in hybrids, green cars with intelligent mobility. Malaysia Today. Key employees — A list of the key executives of the company. Proton Holdings Berhad - SWOT Analysis examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. Over rely on the government 4. It used to be ranked number one automaker, now the third in the country.

H and many other new models. Proton Holdings Berhad - SWOT Analysis examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Proton berhad strength

Thereby, foreign investors could export their products as very low import tariffs due to the AFTA policy and thus giving the rise to competitive prices whereby not conducive to PROTON owing to the consumers could have variety of option to select the products at very affordable prices. With this in place, PROTON would have the opportunity to know its customers better and create a better relationship with their customers. News Straits Time. The company also engages in the manufacture of automotive components, provides engineering consultancy services related to motor vehicles, and property development. Bargaining power of buyers is high because there are many similar products with similar price range, and the availability of other alternatives. Hence, features such as safety and comfort is essential for this group of target market. W, It received a huge number of responses. Movement will need to be done phases by phases and priorities need to be set. As part of marketing communication strategy, PROTON is maximizing mobile applications and social media technology by utilizing smart phones, computers, and tablets. In blue ocean business environment, there was a huge opportunity for PROTON to make profit because it created demand for Malaysians to buy local national cars, rather than competing with imported Japanese cars. E Revenue for FY is estimated to be in total of RM5. Protons export plans could help to offset its declining domestic influence and improve its global performance. PROTON also known as a full fledged car manufacturer drove automobile ownership among Malaysians and pioneered Malaysias capabilities in automobile engineering, research, development, and manufacturing.

January

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(PDF) MARKETING STRATEGY PLAN FOR PROTON HOLDINGS BERHAD